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Police Departments | Fire Departments | School Districts | Municipalities

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  • Angels, Puppies, and Striped Bass: A Modern Guide to Police Community Relations

    Angels, Puppies, and Striped Bass: A Modern Guide to Police Community Relations

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • Crisis Communications for Emergency Services & Municipal Leaders

    Crisis Communications for Emergency Services & Municipal Leaders

    Katelyn Goddard Katelyn Goddard

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications Master Class for Police, Fire, EMA and Government Public Information Officers

    Crisis Communications Master Class for Police, Fire, EMA and Government Public Information Officers

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Effective Social Media for Police, Fire and EMS

    Effective Social Media for Police, Fire and EMS

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • Life After Twitter for Public Information Officers

    Life After Twitter for Public Information Officers

    Katelyn Goddard Katelyn Goddard

    Estimated Time: 1 Hour

    Number of lessons: 1

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    Mastering Communications with First Amendment Auditors and Free Press Representatives

    Danielle Fortin Danielle Fortin

    Number of lessons: 1

  • Mastering Media Relations: Strategies for Effective Communication in Emergency Services

    Mastering Media Relations: Strategies for Effective Communication in Emergency Services

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Media Relations Basics for Government Leaders

    Media Relations Basics for Government Leaders

    Katelyn Goddard Katelyn Goddard

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Mental Health Support for Crisis-Response PIOs

    Mental Health Support for Crisis-Response PIOs

    Katelyn Goddard Katelyn Goddard

    Estimated Time: 1 Hour

    Number of lessons: 1

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Upcoming Live Courses

Upcoming Events

Crisis Management Best Practices for School Leaders

Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 9:30 AM – 11:30 AM Eastern Time
Instructor: Paul Zinni

  • In-Person in Canton, MA


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Crisis Management Best Practices for School Leaders

Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 1:00 PM – 3:00 PM Eastern Time
Instructor: Paul Zinni

  • Virtual via Zoom


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Crisis Management for Modern Municipal Leaders

Public Relations and Media Relations for First Responders

Event Phone: (617) 993-0003


Wednesday, June 4, 2025 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

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  • The PIO’s Guide to Digital Advertising: Reaching Your Audience EffectivelyApril 11, 2025
  • Engaging Diverse Communities – Strategies for SuccessApril 9, 2025

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