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So, you’ve just been made your department or organization’s public information officer. How the heck do you write a press release? The first step toward effectively communicating with the media and the public is a well-crafted press release. A press release is a powerful tool that can help make sure your message gets seen and heard in a professional manner. This crash course on press release writing will teach you the basics of what goes into writing a release, press release formatting, why they are important, and who to send them to.
This course is intended for any Public Information Officer (PIO), those who work in the public and private sectors, Public Relations practitioners, Department/Organization Leaders, Communications Professionals, and anyone looking to advance their knowledge about how to effectively write press releases.