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INSTRUCTOR:
John Guilfoil
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
OVERVIEW
So, you’ve just been made your department or organization’s public information officer. How the heck do you write a press release? The first step toward effectively communicating with the media and the public is a well-crafted press release. A press release is a powerful tool that can help make sure your message gets seen and heard in a professional manner. This crash course on press release writing will teach you the basics of what goes into writing a release, press release formatting, why they are important, and who to send them to.
Completing this course will teach you:
- What a Press Release is and how to write basic Press Releases
- What the elements of a Press Release are
- Why Press Releases are an important part of effective communication
- What makes a good quote
- Writing style dos and don’ts
- Where you send Press Releases
Who is the course for?
This course is intended for any Public Information Officer (PIO), those who work in the public and private sectors, Public Relations practitioners, Department/Organization Leaders, Communications Professionals, and anyone looking to advance their knowledge about how to effectively write press releases.