SHARE THIS CLASS
INSTRUCTOR:
Tom Zuppa
Tom has a deep knowledge of local government and school operations, as well as community journalism and social media trends. At JGPR, he has developed numerous strategic communications and social media campaigns. Since joining JGPR, Tom has done award-winning work on behalf of clients.
OVERVIEW
The media landscape has changed, and so too have the ways people consume news and information. Now more than ever before, residents and community stakeholders have a very high level of expectation when it comes to communication from their local leaders. Creating and committing to a comprehensive and modern communications plan is the first step in effectively reaching the people you serve. In this course we’ll provide you with a thorough overview on what makes a good communications plan and how to implement it in your organization.
Completing this course will teach you:
- How to create a communications plan
- How to develop goals and objectives for your plan
- How to find news and content to share with stakeholders
- Best practices for creating content, and which social media platforms to share it to
Who is the course for?
This course is intended for Municipal Leaders, Municipal Managers, Department Heads, Public Information Officers (PIOs), Social Media Managers, and those looking to enhance their overall communications efforts.