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INSTRUCTOR:
John Guilfoil
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
OVERVIEW
Social media platforms can be one of the easiest and effective ways to reach residents during an emergency situation. Going viral for the right or wrong reasons can also be cause for great celebration or major headaches within your department. Learn the ins and outs of Facebook, Twitter, Instagram, and LinkedIn and what sets them apart from one another. Then put what you’ve learned into practice as a way to promote your department and engage with the community members you serve.
Completing this course will teach you:
- What the different popular social media platforms are and how they are used
- What social media platforms your department should be using
- What a Social Media Policy is and why your department needs one
- Best practices for Facebook and Twitter
Who is the course for?
This course is intended for Police Chiefs, Fire Chiefs, Command Staff, Public Information Officers (PIOs), Social Media Managers, and all First Responders looking to advance their knowledge in these areas.
LEARNING PATH
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How to use online reviews to boost your business
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