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Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 9:30 AM – 11:30 AM Eastern Time
Instructor: Paul Zinni

  • In-Person in Canton, MA


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 1:00 PM – 3:00 PM Eastern Time
Instructor: Paul Zinni

  • Virtual via Zoom


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Crisis Management for Modern Municipal Leaders

Public Relations and Media Relations for First Responders

Event Phone: (617) 993-0003


Wednesday, June 4, 2025 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

PIO Go Kit Essentials

Event Phone: (617) 993-0003


Wednesday, June 11, 2025 from 12:00 PM – 1:00 PM Eastern Time
Instructor: Sarah Lux, APIO

  • Virtually via Zoom


Participants will learn the importance of being prepared to deploy at a moment’s notice and what essential tools and resources should be included.

Life After Twitter for Public Information Officers

Event Phone: (617) 993-0003


Thursday, June 12, 2025 from 12:00 PM – 2:00 PM Eastern Time
Instructor: John Guilfoil, APIO

  • Virtually via Zoom


In this 2-hour session, company founder John Guilfoil, APIO, discusses the latest trends in social media engagement and starts to answer the most important question: What comes AFTER Twitter/X?

Mental Health Support for Crisis-Response PIOs

Mental Health Support for Crisis-Response PIOs

Event Phone: (617) 993-0003


Friday, June 13, 2025 from 12:00 PM – 1:00 PM Eastern Time
Instructor: Sarah Lux, APIO

  • Virtually via Zoom


The training covers practical self-care techniques, stress management tools, and the importance of peer support and professional mental health resources.

Advanced Social Media Practices for First Responder Agencies

Advanced Social Media Practices for First Responders

Event Phone: (617) 993-0003


Wednesday, June 18, 2025 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Capt. Stephen Davis (Ret.)

  • Virtually via Zoom


Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly through social media. In Advanced Social Media for First Responders you will learn what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.

Police Improving Community Relations through Social Media

Social Media Principles for First Responders

Event Phone: (617) 993-0003


Tuesday, June 24, 2025 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Chief Rob Reardon

  • In-Person in Canton, MA
  • Virtually via Zoom


Join active Fire Chief, Rob Reardon, as he discusses proper utilization of social media and introduces ways to grow your audience.