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Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 1:00 PM – 3:00 PM Eastern Time
Instructor: Paul Zinni

  • Virtual via Zoom


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Crisis Communication for School Leaders

Event Phone: (617) 993-0003


Wednesday, May 28, 2025 from 9:30 AM – 11:30 AM Eastern Time
Instructor: Paul Zinni

  • In-Person in Canton, MA


Learn about how to effectively communicate in a crisis, the “dos’ and “don’t” of social media, and the roles of the administrative team during a crisis.

Mental Health Support for Crisis-Response PIOs

Mental Health Support for Crisis-Response PIOs

Event Phone: (617) 993-0003


Friday, June 13, 2025 from 12:00 PM – 1:00 PM Eastern Time
Instructor: Sarah Lux, APIO

  • Virtually via Zoom


The training covers practical self-care techniques, stress management tools, and the importance of peer support and professional mental health resources.

PIO Go Kit Essentials

Event Phone: (617) 993-0003


Wednesday, June 11, 2025 from 12:00 PM – 1:00 PM Eastern Time
Instructor: Sarah Lux, APIO

  • Virtually via Zoom


Participants will learn the importance of being prepared to deploy at a moment’s notice and what essential tools and resources should be included.

Life After Twitter for Public Information Officers

Event Phone: (617) 993-0003


Thursday, June 12, 2025 from 12:00 PM – 2:00 PM Eastern Time
Instructor: John Guilfoil, APIO

  • Virtually via Zoom


In this 2-hour session, company founder John Guilfoil, APIO, discusses the latest trends in social media engagement and starts to answer the most important question: What comes AFTER Twitter/X?

First Responders - firefighters and police officers - on a wet night

Crisis Communication for Emergency Services & Municipal Leaders

Event Phone: (617) 993-0003


Wednesday, October 1, 2025 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Retired Bureau Chief Robert Tornabene

  • Virtually via Zoom


Emergency services and local governments face various challenges in today’s rapidly changing world that demand effective crisis communication strategies. This comprehensive course is designed to equip professionals in police, fire, EMS, and local government agencies with the essential knowledge and skills to handle communication during crises confidently. Participants will learn to navigate critical incidents, maintain transparency, protect public safety, and uphold ethical standards while effectively communicating with the public and media.

The Tools You Need to be Comfortable with Uncomfortable Conversations

Mastering Communications with First Amendment Auditors and Free Press Representatives

Event Phone: (617) 993-0003


Friday, July 18, 2025 from 12:00 PM – 1:30 PM Eastern Time
Instructor: Sarah Lux, M.A., APIO

  • Virtually via Zoom


This essential training is tailored for government leaders who seek to master the art of communication in these often tense and high-stakes encounters. First Amendment Auditors test public officials’ adherence to constitutional rights, and knowing how to effectively and appropriately respond is crucial.