June 27
DATE
12:00 p.m. - 4:30 p.m. EST
TIME
LIVE COURSE
COURSE TYPE
4.5h
DURATION
SHARE THIS CLASS
INSTRUCTOR:
Capt. Stephen Davis (Ret.)
Stephen Davis served the Pensacola Police Department for thirty-two years before retiring as a Captain in 2021. Among his many duties, he also managed the department’s social media, growing it more than 800% in four years. The Pensacola Police Department’s social media is recognized as one of the best nationally and has twice been awarded for its engaging storytelling, as well as being featured by national news organizations.
OVERVIEW
June 27 @ 12:00 pm - 4:30 pm EDT
Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly, what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.
Retired Pensacola (FL) Police Captain Stephen Davis will share his expertise that led to his department’s rapid ascension into being one of the most highly touted social media programs in law enforcement. Over the span of four years, Capt. Davis grew the Pensacola Police Department’s social media presence 800%, won multiple awards, and was covered by national news organizations.
Completing this course will teach you:
- How the words and content you choose can build relationships
- How to manage interactions
- How to use photos and graphics for effect
- Tools to make you a better storyteller
Who is the course for?
First responder social media managers wanting to build a solid brand foundation from their existing program, established managers who want to realize their social media’s full potential, and any chief, supervisor, or leader who may be wary of social media and its benefits.
Location of Class:
Virtually via Zoom
What People are Saying
