Public Relations and Media Relations for First Responders
12:00 pm - 4:30 pm EST
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April 27 @ 12:00 pm - 4:30 pm EDT
Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly, what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.
Retired Pensacola (FL) Police Captain Stephen Davis will share his expertise that led to his department’s rapid ascension into being one of the most highly touted social media programs in law enforcement. Over the span of four years, Capt. Davis grew the Pensacola Police Department’s social media presence 800%, won multiple awards, and was covered by national news organizations.
Completing this course will teach you:
Who is the course for?
First responder social media managers wanting to build a solid brand foundation from their existing program, established managers who want to realize their social media’s full potential, and any chief, supervisor, or leader who may be wary of social media and its benefits.
Location of Class:
Virtually via Zoom