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On-Camera Media Training for Municipal Employees
March 20-21, 2023
9:00 am - 5:00 pm
2-Day In-person Training
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March 20-21 from 9:00 am to 5:00 pm
For many municipal leaders and employees, talking on camera to news reporters is one of the more nerve-wracking and uncomfortable responsibilities they find themselves faced with. Building your comfort level while speaking on-camera comes from willingness, preparation, and practice.
Whether talking about a serious crisis or a positive news story, how you portray yourself on-camera reflects on you, your organization and your community as a whole. Seeing your face and hearing your voice on TV can also help to show residents and community stakeholders that you’re a confident and capable leader and the best person for the job.
This two-day course will help you to understand the importance of on-camera interviews, what to do and what not to do while on camera, and will include practical on-camera experiences and direct feedback.
- Introduction and Lecture Session Taught by John Guilfoil
- Public Speaking Exercise
- Practice Writing Talking Points
- On-Camera Interview 1: Positive News/Routine Incident
- On-Camera Interview 2: Crisis Situation
- Interviews Filmed JGPR Executive Producer Cynthia Johnson
- Recap of Day 1
- One-on-One Review of Crisis Interviews
- Group Review of Positive News/Routine Incident Interviews
- Q&A Session
- Overview of Making Your Own Videos
- Overview of Different Types of TV Media Stories
- Examples of TV Interviews Gone Wrong
Students will be given recordings of each of their on-camera interviews following the class.
Each day will include a 1-hour lunch break. Coffee will be provided in the morning and lunch will be provided during the break.
If you are coming from out-of-state, email email@example.com and we can provide you with lodging and dining suggestions in the area.
Completing this course will help you:
Who is the course for?
This course is intended for any municipal employee who may need to speak to the media on-camera, including: Police Chiefs, Fire Chiefs, Command Staff, Public Information Officers (PIOs), School Superintendents, Administrative Staff, Municipal Leaders and Department Heads.
Location of Class:
JGPR Canton Training Center
719 Washington Street
Canton, Massachusetts 02021