Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Proper social media utilization has proven to be a highly effective tool for first responder agencies when it comes to communicating and engaging directly with the community members you serve. Taught by Duxbury MA Fire Chief Rob Reardon, this course will provide you with the framework for how to build a successful social media program, teach you how to properly brand your department, and introduce ways to grow your social media audience.