Public Relations and Media Relations for First Responders 06/22/2023

Hybrid Hybrid Event

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Public Relations and Crisis Management for School Administrators

Hybrid Hybrid Event

Effective communication for school districts starts at the top and doesn’t end when the bell rings. In this course, we will teach you the basic principles of why public relations and communication is key for school districts and how to properly manage crises in a way that will satisfy and inform parents, community members, and the media.

Advanced Social Media Practices for First Responder Agencies 06/27/2023

Virtual Event Virtual Event

Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly, what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.

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Social Media Basics for First Responders 07/26/2023

Virtual Event Hybrid Event

Proper social media utilization has proven to be a highly effective tool for first responder agencies when it comes to communicating and engaging directly with the community members you serve. Taught by Duxbury MA Fire Chief Rob Reardon, this course will provide you with the framework for how to build a successful social media program, teach you how to properly brand your department, and introduce ways to grow your social media audience.