Event Phone: (617) 993-0003
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Zoom
June 12, 2025
12:00 pm - 2:00 pm
Thursday, June 12
DATE
12:00pm – 2:00pm
EASTERN TIME
Virtual
COURSE TYPE
2 h
DURATION
$199
MEET YOUR INSTRUCTOR
John Guilfoil, APIO
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
Overview
JGPR, an organization staffed by FEMA and FBI-LEEDA trained public information officers, conducted a survey in late 2024/early 2025 asking public agencies and PIOs about their social media usage.
The survey responses suggest that Twitter/X has faced a steep decline in engagement, while other platforms, including Facebook, LinkedIn, and emerging alternatives like Bluesky, are seeing shifts in usage and importance. Specifically, we note that Instagram has surpassed Twitter/X for engagement, and LinkedIn has seen dramatic rises in relevance, coinciding with the launch of its new short video/reel feature, though our survey did not measure the success of that launch.
As a result of this survey, JGPR is now recommending for the first time that its clients and other government and public safety entities scale back and prepare to sunset its Twitter/X usage.
In this 2-hour session, company founder John Guilfoil, APIO, discusses the latest trends in social media engagement and starts to answer the most important question: What comes AFTER Twitter/X?
Who is the course for?
This class is appropriate for all government communicators with a special focus on police, fire, ems, emergency management, public health and municipal government public information officers.
Location
Virtually via Zoom
Reserve Your Spot
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