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QUIZ
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CERTIFICATE
Live
COURSE TYPE
View
MEET YOUR INSTRUCTOR
John Guilfoil
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, and Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
Overview
Building on a featured lecture given by John Guilfoil at the Harvard Kennedy School of Government, this two-hour class uses the real-life example of an addiction and recovery non-profit to showcase how it takes knowledge, authority, strong comms, and…well…money to start and run a successful non-profit. We focus on the comms part in this class! Delving into the basics of influence communications, advanced media relations and story placement, and a quick pivot into crisis management made when it all goes wrong (and it will sometimes)!
This real-life case study is used to teach those in the non-profit, small business and government communications world how to build brand equity, how to grow your audience and how to stay active and relevant during and after a crisis.
The class is on Zoom and is interactive with your input used to steer the class.