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Commanding the Message: Choosing the Right Words When Minutes Count

Event Phone: (617) 993-0003

Details Price Qty
Zoom $199.00 USD  
The Members Only rate is only available to all paid members. Log in.

  • Zoom
     July 29, 2025
     2:00 pm - 3:30 pm

July 29

DATE

2:00 pm – 3:30 pm

EASTERN TIME

Live

COURSE TYPE

1.5 h

DURATION

$199

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MEET YOUR INSTRUCTOR

Doug Levy

Doug Levy

Doug Levy is a communications strategist. He spent 20 years as a reporter covering front-page stories including crimes, wildfires and other disasters, medical and scientific research, policy debates, and misconduct. He also trained as a firefighter and emergency manager, learning the ins and outs and complexities on the front lines of emergencies.

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Overview

In emergencies and every day, what you say and how you say it shapes public trust, safety, and your agency’s reputation. This 90-minute session gives law enforcement and other emergency services leaders practical tools and insights that enable them to craft and deliver confident, strategic messages – even under pressure. Based on tactics that worked in recent major emergencies, this training focuses on identifying and understanding key audiences, building trust, choosing the right words, and using the most effective communication channels. Whether you’re leading a media briefing, posting on social media, or speaking to your team, you’ll be equipped to communicate with clarity and purpose when your agency and your community need you most.

Topics include:

  • Why Some Messages Work—and Others Fail
  • What is a Trusted Message?
  • Where Do Your Audiences Get Information? 
  • What the Public Needs from Law Enforcement in a Crisis
  • Why Active Listening is a Communication Superpower
  • The Right Words Build Trust and Drive Action
  • Choosing the Right Channels—and Getting the Timing Right
  • A Step-by-Step Guide to Crafting Clear, Concise, Actionable Messages
  • A Four-Step Framework for Effective Messaging
  • Common Messaging Mistakes—and How to Avoid Them

Attendees will learn:

  • Real world examples of communications tactics that work
  • Ways to connect during crises and over time
  • Why you need multiple people and different ways to communicate
  • Tactics for crafting clear, effective messages under pressure

Who is the course for?

This course is intended for Police Chiefs, Fire Chiefs, Emergency Managers, Command Staff, Public Information Officers (PIOs), and all First Responders or municipal professionals looking to advance their knowledge in these areas.

Location

Virtually via Zoom

Reserve Your Spot

If you have a membership, please log in to receive your 30% discount.

Details Price Qty
Zoom $199.00 USD  
The Members Only rate is only available to all paid members. Log in.