Overview
For public information officers, the ability to communicate clearly, quickly and with credibility during a critical incident is essential. Whether facing an active shooter, a large fire, severe weather or another high-impact event, your agency’s response will be measured not only by operational success but also by how well you inform the media and your community.
As the public information officer and media relations professional with more than 20 years of experience, Adam has a track record of successfully managing crises and issues that garnered national media attention.
Completing this course will teach you:
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How to craft clear, effective messaging during fast-moving events
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Best practices for handling media inquiries, interviews and news conferences
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Strategies to build and maintain public trust during a crisis
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The role of social media and digital platforms in incident communications
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Coordinating messaging across agencies in a joint information setting
Who is the course for?
Law enforcement and fire public information officers, or other personnel responsible for sharing information with the media and community during critical incidents.
Location
Virtually via Zoom
Reserve Your Spot
If you have a membership, please log in to receive your 30% discount.