The PIO Go Bag Problem Nobody Talks About: Which USB Cable Do You Actually Need? Every PIO has had this moment. You are standing in…
Public health agencies do not need a film crew or a multi-step production schedule in order to create compelling video content. Sometimes, a 30-second Reel…
Somewhere in America right now, a public information officer is being asked to produce a polished recruitment video by Friday using an iPhone, a ring…
For a Public Information Officer (PIO) working within the Incident Command System (ICS) or an Emergency Operations Center (EOC), work-life balance is not simply a…
When the call comes in, it’s rarely convenient. A chemical spill at 6:15 a.m. An active shooter. A water main break during the first blizzard…
Public information officers (PIOs) get caught in a false binary: Say too little and you may avoid mistakes, but people will believe you’re hiding something…
In May 2024, Caltrain ventured down a path that, to this day, few public agencies have followed when it launched the Bay Area Transit Discord…
Your job requires precision, trust, and the ability to communicate effectively—especially in high-pressure situations. Whether you’re managing a crisis, handling the media, or ensuring transparency,…
For government comms pros, social media engagement refers to the interactions between a public information officer (PIO) and their audience on social media platforms. It…
Public Information Officers (PIOs) face a difficult challenge in maintaining credibility and legitimacy in an era where misinformation and disinformation spread rapidly. To be effective,…