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Messaging and Media Relations for Police Public Information Officers

1

LESSON

1

QUIZ

On-Demand

COURSE TYPE

1h

DURATION

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MEET YOUR INSTRUCTOR

Tom Zuppa, Instructor

John Guilfoil

John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.

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Overview

Promotions and moving up the chain of command often come with new responsibilities, including being named your department’s new Public Information Officer (PIO). This course will offer an introductory guide to plunging into the world of being a new PIO. We will go over public relations, media relations, effective messaging and best practices that make a successful PIO. Including some of the pitfalls that can occur. This course will also provide students a solid basis and understanding of why being an effective communicator is such an important role for your police department.

Completing this course will teach you:

  • A basic understanding of Public Relations and Media Relations
  • How a PIO should react during a crisis situation
  • Understanding how effective communication builds public trust and legitimacy for your Department
  • Day-to-day Media Relations strategies
  • PIO best practices
  • How to use social media to your advantage

Who is the course for?

This course is intended for Police Chiefs, Command Staff, Public Information Officers (PIOs), and all Police Officers looking to advance their knowledge in these areas.