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On-Demand Course

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  • On-Demand Course

On-Demand Course

  • 15 Social Media Terms Every PIO Should Know

    15 Social Media Terms Every PIO Should Know

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Beyond the Resume: How to Get Noticed, Get Interviewed, and Get Hired

    Beyond the Resume: How to Get Noticed, Get Interviewed, and Get Hired

    Danielle Fortin Danielle Fortin

    Number of lessons: 1

  • Creating A Public Safety Podcast

    Creating A Public Safety Podcast

    Danielle Fortin Danielle Fortin

    Number of lessons: 1

  • Crisis Communications for Emergency Services & Municipal Leaders

    Crisis Communications for Emergency Services & Municipal Leaders

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications: Developing an Internal Plan for Your Agency

    Crisis Communications: Developing an Internal Plan for Your Agency

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • Crisis Management and Communications for Modern Municipal Leaders

    Crisis Management and Communications for Modern Municipal Leaders

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Effective Communication Skills and Best Practices for School Superintendents

    Effective Communication Skills and Best Practices for School Superintendents

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • How to Create a Modern Communications Plan

    How to Create a Modern Communications Plan

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • How to Hire a Police Social Worker

    How to Hire a Police Social Worker

    John Guilfoil John Guilfoil

    Number of lessons: 1

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Upcoming Live Courses

Upcoming Events

Advanced Social Media Practices for First Responder Agencies

Advanced Social Media Practices for First Responders

Event Phone: (617) 993-0003


Wednesday, July 15, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Capt. Stephen Davis (Ret.)

  • Virtually via Zoom


Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly through social media. In Advanced Social Media Practices for First Responders you will learn what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.

Messaging and Media Relations for Police Public Information Officers

Public Relations and Media Relations for First Responders


Wednesday, July 22, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

School bus background. Large "Public Schools" sign, black letters on yellow side panel.
School bus background. Large "Public Schools" sign, black letters on yellow side panel

A Comprehensive Guide to Special Education for School Leaders


Thursday, August 13 – Friday August 14, 2026 from 8:30 AM – 3:00 PM Eastern Time
Instructors: Paul Zinni & Brian Kelley

  • In-Person: Greylock Glen, Adams, MA

With an increasingly diverse and high needs student population attending our schools, this course will assist administrators in becoming current in the areas of special education and 504 accommodation.

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  • “Go Bags” for the Win! — 25 Items Every Public Information Officer Should Carry in TheirsMarch 4, 2026

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