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On-Demand Course

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  • On-Demand Course
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On-Demand Course

  • How to Write a Press Release

    How to Write a Press Release

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Listen Effectively, Respond Thoughtfully

    Listen Effectively, Respond Thoughtfully

    Camryn Langille Camryn Langille

    Number of lessons: 1

  • Messaging and Media Relations for Police Public Information Officers

    Messaging and Media Relations for Police Public Information Officers

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Municipal Grant Writing 101

    Municipal Grant Writing 101

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • On-Camera Do’s and Don’ts

    On-Camera Do’s and Don’ts

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Online Safety for Municipal Workers

    Online Safety for Municipal Workers

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Public Relations and Crisis Management for School Administrators

    Public Relations and Crisis Management for School Administrators

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Recruitment Basics for Town and Rural Police & Fire Departments

    Recruitment Basics for Town and Rural Police & Fire Departments

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Responding to Media Inquiries: A Guide to Fielding Requests from Reporters

    Responding to Media Inquiries: A Guide to Fielding Requests from Reporters

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

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Upcoming Live Courses

Upcoming Events

Communicating During a Critical Incident for Police and Fire Departments


Wednesday, September 30, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Adam Myrick

  • Virtually via Zoom


When facing a high-impact event, your agency’s response will be measured by how well you inform the media and your community.

Risk Communications and Managing Opposing Viewpoints for Public Health Professionals

Risk Communications and Managing Opposing Viewpoints for Public Health Professionals

Event Phone: (617) 993-0003


Wednesday, October 7th, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom


In this two-part class, John Guilfoil takes public health directors and communicators through an experiential journey that is tailor-made for the extreme demands and ever-evolving world of public health.

Emergency Operations Center

Emergency Operations Center (EOC) Management and Setup


Wednesday, October 14, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Chief Roger Hatfield (Ret.)

  • Virtually via Zoom


This course will teach you how to setup an EOC and manage communications before, during, and after an EOC activation.

‹ PREV 1 2

Latest News

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  • 10 Things Public Health Agencies Should Make Reels ForMay 13, 2026
  • “Reels” Are Not The Same as “Videos”May 1, 2026
  • Are PIOs ever really “off?” They should be!March 10, 2026
  • “Go Bags” for the Win! — 25 Items Every Public Information Officer Should Carry in TheirsMarch 4, 2026

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