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Crisis Communications: Developing an Internal Plan for Your Agency

1

LESSON

1

QUIZ

On-Demand

COURSE TYPE

45m

DURATION

Free

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MEET YOUR INSTRUCTOR

Camryn Langille

Camryn is a Senior Public Relations Associate at JGPR. She joined the team as an intern in June 2022, and was hired as a staff member in January 2023. Camryn is a Maine native, but has been living in Massachusetts for several years now. She holds a bachelor’s degree in English and a master’s degree in Communications from Clark University.

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Overview

Crises can come in all shapes and sizes. Whether your agency is facing a natural disaster, financial emergency, or personnel matter, you need a crisis communications plan in place to help you and your team through the worst. In this self-directed course, participants will learn what a crisis communications plan is and how to create one from scratch. We will dive into the steps you should take when considering what should go into your plan, and action items to follow to get your plan into motion. Two case studies are analyzed to show how a crisis communications plan can make the difference between you moving through a crisis effectively, or blundering your agency’s reputation. The biggest takeaway? You can never be too prepared!

In this on-demand course attendees will learn the following:

  • The various types of crises your agency could face
  • What a crisis communications plan is and why having one is important
  • The steps your agency can take to develop an effective crisis communications plan