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On-Camera Media Training for Municipal Employees

Event Phone: (617) 993-0003

Details Price Qty
In-Person $999.00 USD  
The Members Only rate is only available to all paid members. Log in.

  • In-Person
     January 14, 2025 - January 15, 2025
     9:00 am - 5:00 pm

January 14 – January 15

DATE

9:00am – 5:00pm

EASTERN TIME

In-Person

COURSE TYPE

16 h

DURATION

$999

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MEET YOUR INSTRUCTOR

John Guilfoil, Principal & Instructor

John Guilfoil

John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.

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Overview

For many municipal leaders and employees, talking on camera to news reporters is one of the more nerve-wracking and uncomfortable responsibilities they find themselves faced with. Building your comfort level while speaking on-camera comes from willingness, preparation, and practice.

Whether talking about a serious crisis or a positive news story, how you portray yourself on-camera reflects on you, your organization and your community as a whole. Seeing your face and hearing your voice on TV can also help to show residents and community stakeholders that you’re a confident and capable leader and the best person for the job.

This two-day course will help you to understand the importance of on-camera interviews, what to do and what not to do while on camera, and will include practical on-camera experiences and direct feedback.

Day 1:

  • Introduction and Lecture Session Taught by John Guilfoil
  • Public Speaking Exercise
  • Practice Writing Talking Points
  • On-Camera Interview 1: Positive News/Routine Incident
  • On-Camera Interview 2: Crisis Situation
  • Interviews Filmed JGPR Executive Producer Gerald Hinch

Day 2:

  • Recap of Day 1
  • One-on-One Review of Crisis Interviews
  • Group Review of Positive News/Routine Incident Interviews
  • Q&A Session
  • Overview of Making Your Own Videos
  • Overview of Different Types of TV Media Stories
  • Examples of TV Interviews Gone Wrong

Students will be given recordings of each of their on-camera interviews following the class.

Each day will include a 1-hour lunch break. Coffee will be provided in the morning and lunch will be provided during the break.

Completing this course will teach you:

  • Why and When to Talk On-Camera
  • What To Do When Talking On-Camera
  • How to Act When On-Camera
  • What Not to Do When Speaking On-Camera
  • Insider Tips of the Trade
  • Practical Experience and Direct Feedback

Who is the course for?

This course is intended for any municipal employee who may need to speak to the media on-camera, including: Police Chiefs, Fire Chiefs, Command Staff, Public Information Officers (PIOs), School Superintendents, Administrative Staff, Municipal Leaders and Department Heads.

Location

JGPR Academy Canton Training Center

719 Washington Street
Canton, Massachusetts 02021

Reserve Your Spot

If you have a membership, please log in to receive your 30% discount.

Details Price Qty
In-Person $999.00 USD  
The Members Only rate is only available to all paid members. Log in.

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