Event Phone: (617) 993-0003
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Zoom
May 13, 2025
12:00 pm - 4:00 pm
MEET YOUR INSTRUCTOR
John Guilfoil
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
Overview
In this two-part class, John Guilfoil takes public health directors and communicators through an experiential journey that is tailor-made for the extreme demands and ever-evolving world of public health. Since the COVID-19 pandemic, municipal governments have been called upon to deliver timely, confident advice and guidelines amid rapidly-changing circumstances and an evolving range of powerful doubters, misinformation trolls and conspiracy theorists.
In part-one, John offers a back-to-basics approach to risk communication. From mosquitoes to rats to season flu, learn how to communicate with your residents, coworkers and intergovernmental contacts and work to create communications plans that fulfill a World Health Organization goal of providing “real-time exchange of information, advice and opinions between experts or officials and people who face a hazard or threat to their survival, health, or economic or social wellbeing.
In the second half of the training, learn how to navigate in a world of competing viewpoints — and in a world of misinformation, disinformation and gasp Facebook commenters. Learn that conflicting viewpoints are a normal part of constituent services, understand the differences between healthy skepticism and conspiracy theory, learn techniques to remain dispassionate and above board in communicating public health information. This well-reviewed class also covers active listening techniques and two breakout sessions.
Completing this course will teach you:
Who is the course for?
This course is intended for Public Health Directors, Public Health PIOs/Public Information Officers, Healthcare Workers involved in Public Affairs, Municipal Managers and Risk Communicators
Location
Virtual via Zoom
Reserve Your Spot
If you have a membership, please log in to receive your 30% discount.