As public information officers, we had already seen messaging about getting flu and updated COVID shots before the actual cold and flu season arrived. As a public information officer, you play a crucial role in keeping the community informed and safe by sharing vital information on public health during the cold and flu season. With the current state of cold, flu, and COVID-19, it’s essential to communicate effectively. Here’s how you can craft clear and impactful messages.
The Centers for Disease Control and Prevention has an excellent website for monitoring the changes in the flu virus with their weekly Influenza Surveillance Report. The CDC also has its Covid Data Tracker, which monitors increases in test positivity, emergency room visits, hospitalizations, and deaths. PIOs can keep updated with changes through these websites as we move further into the season.
Current State of Cold, Flu, and COVID-19
- COVID-19: Cases are growing slowly from a low level. Test positivity is at 5.6%1.
- Flu: Minimal activity with no significant changes in infection levels.
- Cold: Common symptoms include runny nose, sore throat, and cough.
Key Messages
- Stay Informed: Keep up with the latest information from reliable sources like the CDC.
- Get Vaccinated: Vaccines are the best defense against flu and COVID-192.
- Practice Good Hygiene: Wash hands frequently, cover coughs, and avoid touching your face.
- Stay Home When Sick: Prevent the spread of illness by staying home if you’re unwell.
- Use Masks: Masks can help reduce the spread of respiratory viruses.
Tips for Effective Communication
- Be Clear and Concise: Use simple language and short sentences.
- Use Visuals: Infographics and videos can help convey your message effectively.
- Engage with the Community: Answer questions and address concerns promptly.
- Be Consistent: Regular updates build trust and keep the community informed.
- Highlight Actions: Focus on what people can do to protect themselves and others.
Example Messages
- “Get your flu shot today to protect yourself and your loved ones.”
- “Wash your hands often to prevent the spread of colds and flu.”
- “Stay home if you’re feeling unwell to keep others safe.”
Conclusion
Effective communication is key to public health safety. By providing clear, concise, and actionable information, you can help the community stay informed and protected. Please keep your messages straightforward and focus on what people can do to keep themselves and others safe. With consistent and reliable communication, you can significantly impact public health.