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Effective Communications Strategies For Municipal Leaders & Department Heads

Effective Communications Strategies for Municipal Leaders and Department Heads

Event Phone: (617) 993-0003


Wednesday, June 5, 2024 from 12:00 PM – 4:30 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom


Knowing how to tailor and present your message to constituents in the modern world is the most effective way for Municipal Leaders to make sure the work they’re doing is being recognized and, more importantly, understood and absorbed by community members.

Advanced Social Media Practices for First Responder Agencies

Advanced Social Media Practices for First Responders


Thursday, June 6, 2024 from 12:00 PM – 4:30 PM Eastern Time
Instructor: Capt. Stephen Davis (Ret.)

  • Virtually via Zoom


Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly through social media. In Advanced Social Media for First Responders you will learn what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.

Crisis Management for Modern Municipal Leaders

Public Relations and Media Relations for First Responders (Police, Fire, EMS, EMA, Dispatch and PIOs)

Event Phone: (617) 993-0003


Wednesday, June 12, 2024 from 10:00 AM – 2:00 PM Eastern Time
Instructor: John Guilfoil

  • In-Person in Hudson, MA
  • Virtual via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Emergency Operations Center

Emergency Operations Center (EOC) Management and Setup

Event Phone: (617) 993-0003


Tuesday, July 16, 2024 from 12:00 PM – 4:30 PM Eastern Time
Instructor: Chief Roger Hatfield (Ret.)

  • Virtually via Zoom


This course will teach you how to design an EOC and manage communications before, during, and after an EOC activation.

Crisis Management for Modern Municipal Leaders

Public Relations and Media Relations for First Responders (Police, Fire, EMS, EMA, Dispatch and PIOs)

Event Phone: (617) 993-0003


Wednesday, July 17, 2024 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • In-Person at the Portland, ME Police Department
  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Community Policing

Angels, Puppies, and Striped Bass: A Modern Guide to Police Community Relations

Event Phone: (617) 993-0003


Monday, July 22, 2024 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Lt. Jeremiah Nicastro

  • In-Person in Canton, MA
  • Virtually via Zoom


Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Public Relations and Non-Profits: Publicity Basics, Media Relations and Crisis Management

Public Relations and Non-Profits: Publicity Basics, Media Relations and Crisis Management

Event Phone: (617) 993-0003


Wednesday, July 31, 2024 from 12:00 PM – 2:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom


Building on a featured lecture given by John Guilfoil at the Harvard Kennedy School of Government, this two-hour class uses the real-life example of an addiction and recovery non-profit to showcase how it takes knowledge, authority, strong communications and…well…money to start and run a successful non-profit.