Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect.
Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.
Proper social media utilization has proven to be a highly effective tool for first responder agencies when it comes to communicating and engaging directly with the community members they serve. Today, transparency is an essential part of community relations and knowing how to navigate the different social media platforms at your disposal will help keep your department at the forefront of modern technology.
Proper social media utilization has proven to be a highly effective tool for first responder agencies when it comes to communicating and engaging directly with the community members they serve. Today, transparency is an essential part of community relations and knowing how to navigate the different social media platforms at your disposal will help keep your department at the forefront of modern technology. Facebook, Twitter and Next Door are all great platforms that can be used to inform residents and establish an open dialogue with the public in a positive way. This course will provide an overview of some of the social media platforms first responder agencies can use and how to effectively grow your audience and engage with your followers.
Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly, what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.
Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly, what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.
Retired Pensacola (FL) Police Captain Stephen Davis will share his expertise that led to his department’s rapid ascension into being one of the most highly touted social media programs in law enforcement. Over the span of four years, Capt. Davis grew the Pensacola Police Department’s social media presence 800%, won multiple awards, and was covered by national news organizations.
As a public official who is involved in Emergency Management, the ability to communicate effectively and quickly is essential. Creating an EOC provides the framework of a communication network during an emergency, a major crisis, weather event, power outages, active shooter, or any other event that may significantly impact your community.
As a public official that is involved in Emergency Management, the ability to communicate effectively and quickly is essential. Creating an EOC provides the framework of a communication network during an emergency, a major crisis, weather event, power outages, active shooter, or any other event that may significantly impact your community. This 4-hour course will teach you how to design an EOC and how to manage communications before, during, and after an EOC activation.
As the former Fire Chief in Foxborough, MA and Nashua, NH, Chief Hatfield has over 40 years of knowledge and experience in the private, municipal, state and federal life safety and emergency management fields.
Addressing and destigmatizing issues of mindfulness and mental well-being in Law Enforcement are issues that need to be addressed brought into the everyday conversation now more than ever. In this course, we will highlight the sources and consequences of stress in law enforcement and how it relates to you as an individual.
Addressing and destigmatizing issues of mindfulness and mental well-being in Law Enforcement are issues that need to be addressed brought into the everyday conversation now more than ever. In this course, we will highlight the sources and consequences of stress in law enforcement and how it relates to you as an individual. Topics discussed in this 8-hour course include: Law enforcement personalities, burnout, mental health stigma, resiliency, emotional intelligence, and mindfulness. This course is intended to prioritize personal wellness and self-awareness in order to create a greater perspective of mindfulness for the law enforcement professional.
Effective communication for school districts starts at the top and doesn’t end when the bell rings. In this course, we will teach you the basic principles of why public relations and communication is key for school districts and how to properly manage crises in a way that will satisfy and inform parents, community members, and the media.
This course is designed for Superintendents, School Administrators, Principals, Department Heads, and all Educators looking to advance their knowledge in these areas.
Knowing how to tailor and present your message to constituents in the modern world is the most effective way for Municipal Leaders to make sure the work they’re doing is being recognized and, more importantly, understood and absorbed by community members.
People have come to expect a high level of communication from their local leaders. At JGPR Academy, we will teach you the importance of effective communication and how to put it into practice in your city or town.
For many municipal leaders and employees, talking on camera to news reporters is one of the more nerve-wracking and uncomfortable responsibilities they find themselves faced with. Building your comfort level while speaking on-camera comes from willingness, preparation, and practice.
Whether talking about a serious crisis or a positive news story, how you portray yourself on-camera reflects on you, your organization and your community as a whole. Seeing your face and hearing your voice on TV can also help to show residents and community stakeholders that you’re a confident and capable leader and the best person for the job.
This two-day course will help you to understand the importance of on-camera interviews, what to do and what not to do while on camera, and will include practical on-camera experiences and direct feedback.
Mismanagement of complaints in the workplace can have significant and lasting impacts on your organization or business. This four-hour class will cover the significance of complaints and the investigative process in the workplace.
Emergency services and local governments face various challenges in today’s rapidly changing world that demand effective crisis communication strategies. This comprehensive course is designed to equip professionals in police, fire, EMS, and local government agencies with the essential knowledge and skills to handle communication during crises confidently.
Participants will learn to navigate critical incidents, maintain transparency, protect public safety, and uphold ethical standards while effectively communicating with the public and media.
In this two-part class, John Guilfoil takes public health directors and communicators through an experiential journey that is tailor-made for the extreme demands and ever-evolving world of public health.
So, you’ve just been made your department or organization’s public information officer. How the heck do you write a press release? The first step toward effectively communicating with the media and the public is a well-crafted press release. A press release is a powerful tool that can help make sure your message gets seen and heard in a professional manner.
This crash course on press release writing will teach you the basics of what goes into writing a release, press release formatting, why they are important, and who to send them to.
The media landscape has changed, and so too have the ways people consume news and information. Now more than ever before, residents and community stakeholders have a very high level of expectation when it comes to communication from their local leaders.
Creating and committing to a comprehensive and modern communications plan is the first step in effectively reaching the people you serve. In this course we’ll provide you with a thorough overview on what makes a good communications plan and how to implement it in your organization.
Promotions and moving up the chain of command often come with new responsibilities, including being named your department’s new Public Information Officer (PIO). This course will offer an introductory guide to plunging into the world of being a new PIO. We will go over public relations, media relations, effective messaging and best practices that make a successful PIO. Including some of the pitfalls that can occur.
This course will also provide students a solid basis and understanding of why being an effective communicator is such an important role for your police department.
An introduction to crisis management and crisis communications for municipal leaders, department heads, and those looking to move up the career ladder. You can’t prevent most crises from happening. What you can control is how you respond, how quickly you respond, and how effectively you communicate during a crisis.
This course will provide an overview of how to be prepared prior to a crisis, communicating during a crisis, and how to handle the aftermath of a crisis situation.
School District Superintendents know all too well these days that being a top notch educator simply isn’t enough. Learning how to effectively communicate to parents/guardians, families, community members, and the media is a skillset that every school district needs to have.
This crash course on basic communications principles and best practices will start you on the right path toward mastering your messaging for your district.
15 Minutes, Taught by Margie Daniels, M.Ed., LICSW, Executive Director of MPY and Dr. Nancy Rappaport
Margie Daniels, M.Ed., LICSW, Executive Director of Massachusetts Partnerships for Youth and Dr. Nancy Rappaport, Associate Professor of Psychiatry at Harvard Medical School offer tips on how to talk to children after exposure to violent events.
Interacting with the media is an integral responsibility for many municipal and private employees and leaders. Whether you are a public information officer for a police department or the spokesperson for a private corporation, it’s important to know how to field these inquiries, what you can and can’t say to a reporter and what the expectations are for both parties.
Radio may be something your parents listened to or still listen to and there’s a reason for that. Radio is a timeless form of communication that has been used for decades to deliver public safety and information to communities worldwide. It offers a unique platform to quickly disseminate important messages, such as emergency alerts, weather updates, and breaking news to large and diverse audiences.
This course is intended for any public official who may be interviewed by a radio reporter or who wants to get their message out across another wide-reaching platform.
Is your knowledge of current social media terms “sus?” Knowing the language of the younger generation and being able to decipher what exactly they’re talking about is an important tool for any Public Information Officer (PIO) or communications professional. Technology and social media are continuously changing to suit the needs and wants of kids, young adults and students. With this ever-changing landscape comes the evolving use of different slang terms and lingo used by the younger generation.
This course will give you insight and definitions of some of the more commonly used terms on social media currently, how to use them, and why they are important.
Learn best practices for giving on-camera interviews to the media from former veteran TV news anchor and reporter Shannon Mulaire. Whether you work for a police department or a school district or a company with a cool new product, you need to know how to handle an on-camera interview with confidence and poise.
This course will give you the tools to not only successfully execute an on-camera interview, but will teach you how to use these interviews to promote and highlight your news effectively.
The landscape of social media is forever evolving. There are always updates to navigate and new platforms to be explored. In communicating to your audience, it is essential to keep them informed with the most recent information, whether it be in “blue sky” times or during a crisis. One of the easiest ways to do this is staying up-to-date with new technologies and platforms, and determining if they can prove beneficial to your agency.
This self-directed course will serve as an introduction to Threads, one of the newest social media platforms on the market, and provide some ways it could prove helpful to your agency’s communications efforts.
One of the easiest ways to do this is staying active on technologies and platforms new and old, and determining which of those available prove beneficial to your agency.
This self-directed course will serve as an overview for Police and Fire Departments on how and why you should use LinkedIn professionally, both on behalf of your agency, as well as for your personal use.
Social Media Basics for First Responder Agencies