Mastering the Media Scramble – How PIOs Can Handle Breaking News Effectively When breaking news hits, public information officers face intense pressure to respond while…
For government comms pros, social media engagement refers to the interactions between a public information officer (PIO) and their audience on social media platforms. It…
Building Trust in Your Community – Strategies for PIOs to Improve Public Engagement Building trust is the bedrock of effective public service. As Public Information…
From Press Releases to Social Media – Adapting Your PIO Strategy for 2025 In 2025, public information officers (PIOs) face a rapidly evolving media environment.…
The Ethics of Crisis Communication – Balancing Transparency and Public Safety In times of crisis, effective communication becomes paramount. As a public information officer (PIO),…
Public Information Officers (PIOs) face a difficult challenge in maintaining credibility and legitimacy in an era where misinformation and disinformation spread rapidly. To be effective,…
Leveraging AI and Automation in Public Information – What PIOs Need to Know Artificial intelligence (AI) and automation are rapidly transforming the landscape of public…
When the News Cycle Turns Against You -Damage Control for PIOs Every public information officer (PIO) knows the sinking feeling: the news cycle turns against…
John Guilfoil Public Relations has published the results of its 2-month social media survey looking at how media outlets, police and fire departments, municipal governments…
February presents unique challenges for public safety communicators and public information officers. Your messaging must be clear, timely, and actionable between unpredictable winter weather, health…