Feed the Beast: What makes a good news story?

Feed the Beast: What makes a good news story?

It can be difficult to wade through the thousands of news headlines that come across our screens and are found in newspapers every day. Some of the stories behind those headlines aren’t even worthy of being there, while better and more interesting stories remain untold. Why are some stories better than others, though? How do…

Why Social Media Matters
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Why Social Media Matters

Social media is imperative to staying connected with your constituents. It is a way to share important news and event updates, to keep your community informed, and to stay connected with your audience. But where to begin? Whether you are starting your account from scratch, or you have a social media page that hasn’t been…