MEET YOUR INSTRUCTOR
John Guilfoil
John Guilfoil is the Principal Owner of John Guilfoil Public Relations and JGPR Academy. He is an award-winning PR practitioner and is an expert in Public Relations, Media Relations, Crisis Management. He has extensive experience in training and teaching a variety of communications topics.
Overview
So, you’ve just been made your department or organization’s public information officer. How the heck do you write a press release? The first step toward effectively communicating with the media and the public is a well-crafted press release. A press release is a powerful tool that can help make sure your message gets seen and heard in a professional manner. This crash course on press release writing will teach you the basics of what goes into writing a release, press release formatting, why they are important, and who to send them to.
Completing this course will teach you:
Who is the course for?
This course is intended for any Public Information Officer (PIO), those who work in the public and private sectors, Public Relations practitioners, Department/Organization Leaders, Communications Professionals, and anyone looking to advance their knowledge about how to effectively write press releases.