The start of a new year is an excellent time for Public Information Officers (PIOs) to reassess and revamp their emergency communication strategies. Recent failures, such as the New Orleans Police Department’s response to the Bourbon Street attack on New Year’s Day, highlight the need for improved crisis communication plans.
The attack, which resulted in 15 deaths and numerous injuries, exposed significant gaps in the department’s preparedness. Despite previous efforts to install bollards to prevent vehicle attacks, the new ones were not yet in place, and the existing barriers failed. This incident underscores the importance of robust, adaptable communication strategies that respond effectively to unforeseen events.
The need and desire to get information out quickly is vital during a crisis. However, that information must also be accurate. During the early part of the investigation, New Orleans PD released information that they had responded to a fatal car crash. They also labeled the shooter as a victim after he shot and wounded two police officers and was struck and killed by New Orleans PD Officers. The information released was undoubtedly incorrect, but that need to get something out had sparked this release.
Since the January 1st attack in New Orleans, public information officers must consider revamping their crisis communications. The review includes updated information on holding statements, procedures, and protocols that should be reevaluated. Don’t be caught flatfooted and behind the eightball when a crisis occurs. Here are some helpful tips to reevaluate your
To enhance your crisis communication plans for 2025, consider these steps:
- Conduct Regular Training: Ensure all personnel are trained in crisis communication protocols and can respond swiftly and effectively. The training includes regular drills and simulations to keep everyone prepared.
- Update Emergency Plans: Regularly review and update your emergency response plans to address new threats and incorporate lessons learned from past incidents. Updates and reviews of emergency plans should involve a thorough analysis of what went wrong and how to mitigate it in the future.
- Improve Interagency Coordination: Foster strong relationships with other agencies and organizations to ensure a unified response during crises. Strong relationships include establishing clear communication channels and protocols for sharing information.
- Utilize Social Media: Leverage social media platforms to disseminate timely and accurate information to the public. Social media monitoring can help manage public perception and provide real-time updates during an emergency.
- Engage with the Community: Build trust through regular engagement and transparency. Engaging the community by public meetings, providing updates, and being responsive to community concerns.
PIOs can better prepare for and manage crises by taking these steps, ultimately saving lives and maintaining public trust. Let’s make 2025 a year of improved crisis communication and preparedness.