At JGPR Academy, we teach the most effective ways for our clients and students to communicate their message and be transparent with those they serve. Sometimes this includes a press release or social media posting. Sometimes it’s giving an interview with the media, or a phone call to a constituent. And when it is most beneficial, we encourage clients to go in front of the camera.

Doing an interview for TV, or even recording an internal video message, can be beneficial in a number of ways. Here are just some of the reasons we tell clients and students to go on camera to get their message out.

  • It puts a face to the name

If a picture is worth a thousand words, a video is worth a thousand pictures. Going on camera is a highly personal way to connect with the audience on the other side of the lens. It makes your message more memorable and harder to ignore and gives credibility to what it is you’re saying.

  • The media is your friend

A well-executed press conference is a highly effective way to reach large audiences at once, and when applicable a question-and-answer session can serve to further elaborate on the message you’re trying to convey.

  • It’s transparent

Simply releasing a written statement isn’t always the best course of action. Speaking in front of a microphone can be a powerful image and positions you to have an open and frank conversation about a topic that you might otherwise shy away from.

  • It’s useful in bad times… and in good

Going in front of the camera isn’t just something you should do during a crisis. If you’re an expert on a particular subject, embrace it. Tell the world your story, share your experiences or open a dialog. This can be a great way to grow a brand, earn trust or increase visibility.


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