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Responding to Media Inquiries: A Guide to Fielding Requests from Reporters

1

LESSON

1

QUIZ

On-Demand

COURSE TYPE

1h

DURATION

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MEET YOUR INSTRUCTOR

Shannon Mulaire

Shannon Mulaire

Shannon Mulaire is an award winning journalist with more than 2 decades of experience in major markets in front of and behind the camera. Her assignments have taken her, a fluent Spanish speaker, from the Dominican Republic where she appeared on both English and Spanish language stations to anchoring live post game shows on the field after multiple Super Bowls.

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Overview

Interacting with the media is an integral responsibility for many municipal and private employees and leaders. Whether you are a public information officer for a police department or the spokesperson for a private corporation, it’s important to know how to field these inquiries, what you can and can’t say to a reporter and what the expectations are for both parties. This course will teach you not only the basics of the interaction, but how to inspire confidence and accuracy in delivering your message to the media.

Completing this course will teach you:

  • Different types of media inquiries
  • How to respond appropriately to an inquiry
  • What details to ask when you get a media inquiry
  • The lingo of giving information to the press
  • How to effectively deliver the response on camera or in print form

Who is the course for?

This course is intended for anyone who could potentially interact with the media or who interacts with media members on a regular basis. This includes Public Information Officers, Police Chiefs, Fire Chiefs, School Superintendents, Municipal Leaders, Council Members or the CEO or spokesperson for any private corporation.