Free software is readily available to PIOs working on a tight municipal or county budget.
I was recently an instructor at the Pennsylvania Law Enforcement Accreditation Annual Training Conference in Harrisburg, and a group of us were discussing the evolution of the public information officer’s role since the dawn of the 21st century — and how training and digital technology has changed. We were once hyper-focused on dissemination of information to the media via written word (press releases) and audio/video (television/radio interviews). While both remain important aspects of the job, the digital age has created a need for PIO offices to turn into creative shops, making graphics, advertising fliers, newsletters, websites and PSA videos.
I’m a bit of a techie. I’ve been writing about computers, video games and software for more than 25 years. I’ve written about free software for PC users in the past, and what shocked me is that many of the apps I was using in 2010-2011 are not only still around but still extremely relevant. That got me to thinking how we could offer a guide to free software that is specifically relevant to PIOs.
In the digital age, public information officers (PIOs) play a pivotal role in managing and disseminating information to the public. Having the right tools at their disposal can greatly enhance their efficiency and effectiveness. Here’s our guide to free software programs that every PIO should consider adding to their toolkit.
1. GIMP (GNU Image Manipulation Program)
GIMP is indispensable for creating and editing images, whether it’s for press releases, social media, or website content. Its comprehensive suite of editing tools allows PIOs to produce professional-grade visuals without the cost of premium software.
For the PIO on a serious budget crunch, GIMP is about as close to Adobe Photoshop as you can get without paying, well, anything.
2. Paint.NET
For PIOs looking for a simpler alternative to GIMP, Paint.NET (available at Getpaint.net but NOT paint.net oddly) provides an intuitive interface and essential editing tools for quick photo adjustments, logo creation, and banner designs. It’s particularly useful for tasks that require a fast turnaround.
3. OpenShot Video Editor
In an era where video content reigns supreme, OpenShot offers PIOs the ability to create and edit videos with ease. From PSA videos to event recaps, it enables the production of compelling video content to engage the public across various platforms.
4. Audacity
Audacity is crucial for PIOs who produce podcasts, conduct interviews, or create any audio content. It offers tools for noise reduction, audio editing, and effects, making professional audio production accessible to all.
5. Notepad++
Notepad++ supports a wide range of programming languages, making it perfect for web development, script editing, and even simple note-taking. PIOs can use it to quickly edit website content, configure software, or keep track of tasks.
Its color-coded and code-friendly layout makes Notepad++ a must-install for any PIO who will be looking at HTML, CSS, PHP or any other web or software programming files.
6. LibreOffice
LibreOffice is a comprehensive office suite that includes powerful tools for document creation, data analysis, and presentation. Whether drafting press releases, compiling reports, or creating informational brochures, it meets all the office needs of a PIO without the cost of commercial software.
Microsoft Office is still the standard and default document and productivity suite installed on most “Work PCs” but competition from Google Docs and free options like LibreOffice should give small government agencies significant pause before they cough up the monthly fee for “MS Office” on every laptop, desktop and tablet.
7. Canva
Got infographics?
Canva’s user-friendly design platform is perfect for creating visually appealing content quickly. With a vast library of templates and design elements, PIOs can easily produce graphics for social media, presentations, and marketing materials, ensuring consistent and professional branding.
8. Buffer
For PIOs managing several social media accounts, Buffer simplifies the scheduling of posts, tracking of engagement, and analysis of performance across platforms. It’s an efficient way to maintain a consistent and timely social media presence.
9. WordPress
WordPress allows government agencies to easily create and manage websites without needing to know how to code – unless you want to! It’s versatile enough to serve as the backbone for a variety of website types, including news sites, blogs, and informational pages, with thousands of themes and plugins to customize the site’s functionality and appearance.
WordPress is the only software that JGPR uses to create and manage its client websites.
10. Inkscape
Inkscape is ideal for creating vector graphics such as logos, icons, and illustrations. For PIOs, the ability to create scalable graphics ensures that their visual content looks sharp across all mediums, from digital screens to printed materials.
11. Scribus
When creating print or digital publications like newsletters, brochures, or annual reports, Scribus provides PIOs with professional layout and publishing tools. It ensures that publications have a polished and professional look, enhancing the credibility of the information presented.
It is a worthy competitor to Adobe InDesign and much better than traditional Microsoft Word for brochure and collateral design.
12. Blender
For PIOs looking to incorporate 3D graphics, animations, or even virtual reality experiences into their content, Blender is a comprehensive tool that supports the entire 3D creation pipeline. While it may be more advanced, it allows for the creation of cutting-edge content that can make a significant impact for those willing to learn how to use it properly.
BONUS: VLC Media Player
VLC Media Player is renowned for its ability to play virtually any audio or video file format, without the need for additional codecs. For Public Information Officers, this means the flexibility to review, share, and present media content in various formats without worrying about compatibility issues. Its user-friendly interface and comprehensive feature set also allow for the streaming of live events and basic editing tasks, such as cutting or converting media files. This makes VLC an indispensable tool for managing a wide range of multimedia content, ensuring that PIOs can focus on content quality and messaging rather than technical hurdles.
Each of these tools addresses specific needs within the diverse range of tasks a Public Information Officer might encounter, from basic document creation to complex multimedia production, ensuring they can effectively communicate and engage with their audience. Something missing? Email is at info@jgpracademy.com, and we’ll add it!