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  • 15 Social Media Terms Every PIO Should Know

    15 Social Media Terms Every PIO Should Know

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications for Emergency Services & Municipal Leaders

    Crisis Communications for Emergency Services & Municipal Leaders

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications: Developing an Internal Plan for Your Agency

    Crisis Communications: Developing an Internal Plan for Your Agency

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • How to Create a Modern Communications Plan

    How to Create a Modern Communications Plan

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • How to Hire a Police Social Worker

    How to Hire a Police Social Worker

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • How to Write a Press Release

    How to Write a Press Release

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Messaging and Media Relations for Police Public Information Officers

    Messaging and Media Relations for Police Public Information Officers

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Municipal Grant Writing 101

    Municipal Grant Writing 101

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • On-Camera Do’s and Don’ts

    On-Camera Do’s and Don’ts

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

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Upcoming Live Courses

Upcoming Events

Police Improving Community Relations through Social Media

Social Media Principles for First Responders

Event Phone: (617) 993-0003


Friday, June 19, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Chief Rob Reardon

  • In-Person in Canton, MA
  • Virtually via Zoom


Join active Fire Chief, Rob Reardon, as he discusses proper utilization of social media and introduces ways to grow your audience.

Advanced Social Media Practices for First Responder Agencies

Advanced Social Media Practices for First Responders

Event Phone: (617) 993-0003


Wednesday, July 15, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: Capt. Stephen Davis (Ret.)

  • Virtually via Zoom


Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly through social media. In Advanced Social Media Practices for First Responders you will learn what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.

Messaging and Media Relations for Police Public Information Officers

Public Relations and Media Relations for First Responders


Wednesday, July 22, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

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  • “Reels” Are Not The Same as “Videos”May 1, 2026
  • Are PIOs ever really “off?” They should be!March 10, 2026
  • “Go Bags” for the Win! — 25 Items Every Public Information Officer Should Carry in TheirsMarch 4, 2026

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