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Police

  • 15 Social Media Terms Every PIO Should Know

    15 Social Media Terms Every PIO Should Know

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications for Emergency Services & Municipal Leaders

    Crisis Communications for Emergency Services & Municipal Leaders

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Crisis Communications: Developing an Internal Plan for Your Agency

    Crisis Communications: Developing an Internal Plan for Your Agency

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • How to Create a Modern Communications Plan

    How to Create a Modern Communications Plan

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • How to Hire a Police Social Worker

    How to Hire a Police Social Worker

    John Guilfoil John Guilfoil

    Number of lessons: 1

  • How to Write a Press Release

    How to Write a Press Release

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Messaging and Media Relations for Police Public Information Officers

    Messaging and Media Relations for Police Public Information Officers

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • Municipal Grant Writing 101

    Municipal Grant Writing 101

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

  • On-Camera Do’s and Don’ts

    On-Camera Do’s and Don’ts

    John Guilfoil John Guilfoil

    Estimated Time: 1 Hour

    Number of lessons: 1

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Upcoming Live Courses

Upcoming Events

A Comprehensive Guide to Special Education for School Leaders – Easton, MA


August 3 & 4, 2026 from 8:00 AM – 3:00 PM Eastern Time
Instructor: Paul Zinni

  • In-Person: Southeastern Vocational Technical High School, Easton, MA

With an increasingly diverse and high needs student population attending our schools, this course will assist administrators in becoming current in the areas of special education and 504 accommodation.

School bus background. Large "Public Schools" sign, black letters on yellow side panel.
School bus background. Large "Public Schools" sign, black letters on yellow side panel

A Comprehensive Guide to Special Education for School Leaders


Thursday, August 13 – Friday August 14, 2026 from 8:30 AM – 3:00 PM Eastern Time
Instructors: Paul Zinni & Brian Kelley

  • In-Person: Greylock Glen, Adams, MA

With an increasingly diverse and high needs student population attending our schools, this course will assist administrators in becoming current in the areas of special education and 504 accommodation.

Messaging and Media Relations for Police Public Information Officers

Public Relations and Media Relations for First Responders


Wednesday, September 2nd, 2026 from 12:00 PM – 4:00 PM Eastern Time
Instructor: John Guilfoil

  • Virtually via Zoom

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

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  • Are PIOs ever really “off?” They should be!March 10, 2026
  • “Go Bags” for the Win! — 25 Items Every Public Information Officer Should Carry in TheirsMarch 4, 2026

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