Social media is a vital form of communication for many of us, both personally and professionally. Many people use social media as their primary source of news, and just as importantly, many use it as a primary way to convey their news to others.
Using social media efficiently and effectively to engage with your community, constituents and audience can build trust, form connections and grow your brand.
Keep these tips in mind when using social media:
- Establish a social media policy.
Make sure that you establish clear social media policies and procedures for your organization. Determine who has access and what can be posted. Review the guidelines often.
- Utilize multiple social media platforms.
Local communities are intergenerational. An effective social media strategy engages with all of the community. Use Facebook, Twitter, Instagram, YouTube, or even TikTok to spread your message.
- Manage crises.
Use your social media as information platforms. Include social media alerts in your emergency planning, circulate alerts from local police, fire and ambulance on city social media and use social media to dispel rumors or correct false information as needed.
- Be accessible.
Make organizations more accessible with responsive social media accounts. Engagement is key.
- Update frequently.
Information changes over time. Keep the public up to date with the most recent and accurate information through social media blasts.
“Police Improving Community Relations Through Social Media” is just one of the courses JGPR Academy offers that covers social media best practices. It explores not only what to do, but what NOT to do with social media feeds, accounts and policies. Check our Course Catalog often for upcoming classes in this area, and much more.
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